A lot of newbie internet entrepreneurs cash in on their business savvy and aggressive approach to commerce to make a profit off the web. Most often than not, these internet mavericks fall short of making stable profit on the first two quarters and end up on the losing end of their web based business, putting them on close or having to rethink their marketing strategy and waste six months worth of investment capital.
It doesn’t take rocket science to figure out that most of these failed internet businesses take issue with statistics- not having enough traffic to entice and captivate for a sale. If you are wondering why, the answer is quite simple- Making the biggest mistake of trying to get all website traffic for free can be a buzz kill for any startup internet based business. If you want to be one of the big players on the web then you have to play like the big boys do! Purchasing web traffic is an effective and widely known business practice for experienced web businesses, and has helped generate profit substantially.
The problem with relying on free traffic is that when it comes to people is that there is no failsafe, no profile, nothing which will tell you that they have a buy-In impulse. The freeloading market works on the notion that free sources are of the same value as compared to paid ones, you might generate interest from these people but only to help them find a free alternative to the product you sell on your site. Many successful businesses understand that for any business model to become successful, a grade of financial investment is necessary. There are thousands of products and services sites that compete on free traffic, this narrows down your potential market by 80%. Unless you are the only person on the web providing your product or service, you can never corner the free market.
Paying to gain sizeable traffic with sources such as Banner advertising or AdWords will help you get the right kind of traffic profile to your site. People who will pay a visit understand the products and services and already have a preconceived interest to browse and eventually purchase. The momentum from browsing to purchasing can change dramatically since the interest level of the person viewing the content is vastly different from another who lets say, just stumbled on your products page from a search engine browse.
The profit returns from purchasing targeted web traffic are limitless. From as little as a $100 you can gain back as much as $5000 in revenue. Companies that specialize in selling targeted web traffic are experienced and understand the demand for quality internet surfers, this will clearly increase your profit margin exponentially.
You don’t need to purchase traffic in huge amounts. Start with a reasonable number and observe the gradual change in web traffic volume and your profit margin. If purchasing web traffic increases your earnings then decide on keeping with your current traffic purchase or gradually expanding.
Facebook is becoming the hottest traffic generating machine and their ad system allows you to drill down to the smallest targeted niches that you can't reach on any other network. When using their ad system in conjunction with their Fan Pages you will save even more when you buy targeted web traffic from them. This makes them the best place to advertise, super targeted traffic at lower cost. Making your Fan Page into an effective landing page is a whole other issue. If you know HTML you can build your own custom page that will match your brand and produce conversions, but if you are not a programmer, there is a service called FanPageEngine.com that lets you create custom Fan Pages using their array of customizable templates.
As a beginner, starting out with buying targeted website traffic I would recommend starting out with Facebook, where you have more control over what you get for your buck.
